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Think Different ad campaign - on Wikipedia


Think Different

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Apple logo Think Different vectorized.svg

"Think Different" was an advertising slogan for Apple Computer (Apple Inc. as of 2007) in 1997 created by the Los Angeles office of advertising agencyTBWA\Chiat\Day.[1] It was used in a television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the Apple Switch ad campaign in 2002.


Narrator: Richard Dreyfuss (Apple Master)