In the face of dubious market research portraying Apple's iPad (and perhaps the entire tablet market) as troubled and teetering on the brink of collapse, Apple's chief executive Tim Cook expressed a sincere lack of concern while addressing analysts, alluding to long term strategies for outliving tablet rivals focused on volume shipments and short term market share gains.
I think they'll do well. There's things I don't like about Android as often as liking Android. Apple will do fine. I think the market is saturated with iPad devices. Business assumes they're doing well only if they sell more than the last quarter. That's unrealistic since getting a iPad every three or four months is not practical.