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Fire OS vs. Android: Can Amazon’s new Fire Phone justify its ostentatious price tag?


Everyone has been wondering what Amazon would do when it finally got into the smartphone game, and now we can stop wondering — it’s the Fire Phone. Unimaginitive name aside, this is Amazon’s attempt to expand its custom Android build (called Fire OS) from tablets to phones, which keeps Amazon’s content and shopping experience in your pocket all day. The smartphone’s specs are high-end, but it’s the experience that matters most. The $200 on-contract price tag is a premium price point for a smartphone – does Amazon’s first foray into Android phones justify that price?