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Nintendo Finally Considers Smartphone Move After Third Straight Annual Loss

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By Brian 1198 days ago

Categories: News

http://www.macrumors.com/2014/01/18/nintendo-smartphone-move/

Nintendo Finally Considers Smartphone Move After Third Straight Annual Loss

Saturday January 18, 2014 6:37 pm PST by Richard Padilla

Nintendo president Satoru Iwata stated in a press conference that the company is now considering a "new business structure" that involves smart devices, reports Bloomberg.wii_u_controller

Wii U GamePad controller


The news comes as Nintendo reported a third consecutive annual loss, slashing the global sales forecast for its flagship Wii U game console from 9 million units to 2.8 million consoles. The company also scaled back its expectations for its 3DS portable game console from 18 million units to 13.5 million, with Iwata also claiming that there are no short term plans to reshuffle management.

"We are thinking about a new business structure," Iwata said at a press conference yesterday in Osaka, Japan. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone."