Etsy stickers adorning your MacBook's lid, oft making a cute play on the presence of that glowing Apple? That's so 2012. Uncover, a Dutch company showcasing its talents here at The Next Web Conference in Amsterdam this week, has crafted a new method of customizing one's MacBook lid. And, perhaps most importantly, it involves the seamless removal of the Apple logo altogether. In essence, these guys use a specialized laser cutting process that can etch out anything your brain can muster -- from band logos to company mantras. And, as you'll see in the gallery below, the Apple logo doesn't have to be a part of the equation.